About Royal Enfield.
The oldest motorcycle company in continuous production, Royal Enfield made its first
motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the mid-
size motorcycle segment in India with its unique and distinctive modern classic bikes. With
its new manufacturing base in Chennai, India, Royal Enfield is able to grow its production
rapidly against a surge in demand for its motorcycles. With 50% growth every year for the
last 3 years, Royal Enfield is fast becoming a very important player in the global mid-size
motorcycle market and is working towards re-inventing this space with motorcycles that are
evocative and engaging and great fun to ride.
Royal Enfield’s product line‐up includes the Bullet, Classic and Thunderbird models in both
350 and 500cc displacements; and the recently introduced Continental GT 535cc café racer.
Royal Enfield operates through 11 company-operated stores and 250 dealers in all major
cities and towns in India, and exports to over 40 countries across the world including the
USA, Japan, UK, several European and Latin American countries, as well as the Middle East
and South Asia.
Royal Enfield also organises and supports many motorcycling events and rides , more
prominently the Rider Mania – an annual gathering of Royal Enfield riders from all over
India to the lovely beaches of Goa, and the Himalayan Odyssey, the most arduous motorcycle
ride over some of the toughest roads and highest mountain passes in the Himalayas. Royal
Enfield also conducts the popular ‘One Ride’ where people around the world ride out on their
motorcycles on the first Sunday of April. – less