The term ¡°corporate citizenship¡± is coming into broader use these days but the jargon itself is hard to define. In fact, there is no single indicator of good citizenship. It must be evaluated through various aspects. Generally, two kinds of relationship can help shape a good corporate citizenship for a company: the relationship between the company and the community where it does business and that between the company and its stakeholders.
Companies and the communities in which they operate form a symbiotic relationship - communities support businesses and, in return, companies contribute to enhancing the well being of communities. It is important to give back to the local, national and global communities in which a company operates. Needless to say, the care that companies give to communities is rewarding. Contributions to the society will bring remarkable advertising effect so that more and more people get to know the company and its product. It is also a boast of mighty power of the company since everyone will naturally regard a company as prosperous and well-performed if it consistently joins money donations and infrastructure constructions.