Job Description Regional Marketing rollout - Implementation of effective tools of Marketing Activities; i.e Branding (BTLs), Visual Merchandising, display tools, BDUs, effective Sampling and placement etc. across all divisions. Monthly Audit report to be submitted.2. Managing vendors ensuring deliverables as per set guidelines (creative synergies, material specifications, quality, speed, final presentation) for all the marketing activities (the activities includes inshop/ corners/ signages, sampling, other Visual Merchandising, display tools, brochure distribution etc).3.
Timely Execution of Shop In Shop concept Corners as per regional requirement, strictly as per policy guidelines and design formats.All SiS to be placed at prominent corner of any existing showroomSite survey / Recce of the site for clarity on space and dimensions. Understanding of dealer profile w.r.t product and clientele profile is mandatory before taking it forward for proposal / execution.Identification execution through local vendors.4. MIS Tour Plans/Reports - Innovative Visual Merchandising activities Initiatives, Track Competitor Information in respective territory5. SYSTEMS: Follow processes for all activities Vendor Management PO timely completion of work.
Adhering to budgets and optimizing the same. Analysis of ROI on a quarterly basis.6. Conducting Product launches; ensuring launch of complete package of Sample / V.M / Catalog / Display tools7. Interactive Meets:Channel : Dealer / Sub-DealerSpecifiers : Architects / ContractorsSpecifer Loyalty: Mason / Plumbers meets8.
Training- Internal Product Training program-Internationale- Counter Staff Training program (product): Dealer / Sub-Dealer- Dealer Training SiS concept (only for prospective dealers)9. Rural marketing: Effective utilization of rural vanDesigning and monitoring route plan as per territory.Hygiene, maintenance and product updation.Maintaining customer data. Desired Candidate ProfileEducation B.Sc , DiplomaExperience 0 yrsLocation Kolkata
Shine.com - 11 months ago