We are looking for Marketing Manager.

Job Description:
The primary role is to be responsible for all aspects of the marketing function and to provide services orientated towards both domestic and international customers, and ensure that marketing operates in line with corporate objectives to reflect accurately e2E Rail?s strategic direction. The role involves contributing to the development and functional implementation of the e2E Rail marketing strategy. Overall management and execution of all e2E Rail activities to include:

• Public Relations
• Exhibitions & events
• Development and Management of Internal Communication Strategies
• Complete ownership and the active development of the overall company marketing strategy
• Promotional Campaign Development either in international or domestic level and Management
• Brand Management
• Development and Production of all Collateral & supporting materials
• Website Management
• Presentation and Content
• Online marketing including email and search engine optimisation - CRM and database management

MAIN RESPONSIBILITIES INCLUDE

The Voice of e2E Rail

• Attend and present at Key Exhibitions that deliver e2E Rail?s vision
• Create, attend and organise key industrial or Rail sector events - Be already or become a "key player" within the Rail industry. eMarketing
• Define and generate collateral for regular marketing campaigns.
• Define the campaign target datasets and support the sales team in delivering the campaign
• Monitor and report on campaign effectiveness Web Management
• Own and manage the content of the e2E Rail Internet site including site editing as necessary
• Define and manage all aspects of Search Engine Optimisation Budget Management
• To be fully responsible for the effective utilization and management of the marketing budget e2E Rail Operations Management Marketing Support
• Co-ordinate with e2E Rail Operations Management functions and assist where appropriate.

Naukri.com - 12 months ago