The candidate will collaborate on and progress industry projects such as: The focus industries will be Media & Entertainment, Energy and Utilities, Telecommunications, Retail and Consumer Products

• Providing guidance on market opportunities and focus, as well as tactics to improve attainment and industry program performance, collaborating with regional marketing teams to support key GBS business industry priorities
• Planning and articulating demand generation needs and channel enablement priorities in support of industry marketing strategy and execution plans
• Managing cross-geography industry customer reference program;

communicating targets, milestones and results to regional leaders

• Executing select industry tactics for demand generation programs
• Promoting key marketing activities across to help regions and individual countries achieve their objectives.
• Provides significant input toward the development of the overall strategy for an industry and directs and executes all of the agreed upon marketing mix elements

6 to 7 years of marketing experience

You will be a member of the core GBS worldwide marketing team, reporting to the GBS Global Marketing Center Manager with functional direction coming in from the ww GBS industry marketing leader
IBM - 10 months ago