Creating and analyzing databases of online and offline competitors within the respective business verticals assigned.
Making offline visit for surveys on different projects assigned to the team namely, pricing variations, availability of brands and models, best sellers etc. and identifying actionable opportunities.
Collecting information on various projects through tele-calls.
Conducting primary / secondary research on new products in different categories.
Analyzing and updating on market trends and market movements by making frequent field visits. Seek and provide information to help the company to determine its position in the market place.
Coordinating with teams in different locations to understand the requirements for different categories.
Conducting interactions with vendors, retailers, customers etc. depending on the requirement of the project.
Keeping a close eye on different promotional / seasonal offers going on in the market and updating on a timely basis.
Capturing information on product life cycle from different sources and informing the team on the same.
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
Attend staff meetings / conferences to provide management with information and proposals concerning promotion, distribution, pricing of company products.
Salary:
INR 1,50,000 - 2,00,000 P.A
Industry:
Retail, Wholesale
Functional Area:
Marketing, Advertising, MR, PR, Media Planning
Role Category:
Marketing Research
Role:
Marketing Research Executive/ Manager
Keyskills:
market research , quantitative analysis , primary research
Desired Candidate Profile
Education:
(UG - Any Graduate - Any Specialization) AND (PG - MBA/PGDM - Marketing)
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