Geo Expansion Market Segment Managers - S&D IBM -
Kolkata, West Bengal
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Job description # The Market Segment Manager (MSM) designs and recommends marketing and communications strategies and plans and orchestrates execution activities.
MSMs identify and recommend attractive and addressable market segments, and establish portfolio and sales play priorities. In collaboration with Sales leaders and other M&C functions.
MSMs develop Marketing and Go-to-Market strategies. They recommend actions to drive performance in their market/ region and establish objectives for ...
IBM - 17 months ago
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