Productive and Informative
Trainee Planner (Former Employee) – Karachi, Pakistan – April 9, 2017
• Worked as a Media Planner for Unilever for Skin Cleansing category.(Lux, Lifebuoy and Dove)
• Worked on the Media Strategy for the Re-launch of Lux Chanel Year 2 Gold Campaign. Including the pre-
valuation of a media strategy, pre-launch, launch and post-launch strategy.
• Worked on the AIM-MAC (Annual Investment Measure/ Market Advertising Cost), that enhanced technical
knowledge of consumer behaviour that was used to plan the Annual Media Strategy for different brands.
• Worked on and implemented the idea of first ever ‘scented newspaper’ of Pakistan.
• Presentation skills were enhanced through at the Unilever product integration meeting, and presentation, which
involved informing clients about our Media Strategy using PowerPoint Presentations.