About IDEA CELLULAR
Idea Cellular Limited was born out of a merger between Tata Cellular and Birla-AT&T. It is a public company headquartered in Mumbai. Aditya Birla Group currently controls approximately 50% of the total shares.
As of August 2011, Idea had 16.09% of the Indian mobile market according to an industry survey. In 2011, it launched 3G service in several – more... major markets, becoming the eighth provider of such services in India.
Idea has several subsidiaries and joint ventures, according to its annual report:
-Aditya Birla Telecom Limited, holds 16% shareholding in Indus Towers Limited and 100% shareholding in Idea Cellular Towers Infrastructure Limited.
-Idea Cellular Services Limited, provides manpower services to the Company.
-Idea Cellular Infrastructure Services Limited, is a tower company owning towers in Bihar and Orissa service areas and provides passive infrastructure services in these service areas.
-Idea Cellular Towers Infrastructure Limited (ICTIL), holds towers de-merged from the Company. ICTIL has filed a scheme of arrangement in the Hon’ble High Court of Delhi which provides for its merger into Indus Towers Limited.
-Idea Mobile Commerce Services Limited (Formerly Carlos Towers Limited), is engaged in the business of Mobile Banking, though it is yet to commence commercial operations.
-Swinder Singh Satara and Company Limited, is engaged in the trading of Data Cards, mobile handsets and Fixed Wireless Phones – less
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